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Abstract or special session submission deadline:
25 November 2022


It is our pleasure to invite the service research community to Maastricht for an inspiring Frontiers in Service conference that features classic service research topics along with emerging themes and service innovations.  

Themed “From Romans to Robots: Service Research in E-motion”, the Frontiers in Service Conference 2023 will provide the opportunity to meet with peers and exchange knowledge about a wide variety of service topics, including service marketing, service management, service operations, service strategy, service design, service engineering, service science, service technology, and AI and robotics as related to service. 

Join us for what will be a dynamic and innovative conference with academics and professionals. The conference is sponsored by INFORMS, the American Marketing Association, SERVSIG, and the Center for Excellence in Service at the University of Maryland.

Please feel free to share this call for papers with colleagues or any others than might be interested in attending Frontiers in Service 2023 in Maastricht.

On behalf of the conference committee,

Prof. Dr. Dominik Mahr and Prof. Dr. Lisa Brüggen

Prof. Dr. Dominik Mahr

Prof. Dr. Lisa Brüggen


Submission Overview
Frontiers in Service 2023 invites submission in the following formats:

Paper abstract: the paper abstract should outline the content and relevance of the contribution and should not exceed 450 words.

Special session summary: Interested presenters should prepare a proposal of not more than 450 words for a special session. Special Sessions are designed to generate a focused discussion of a relevant and novel topic. The format can be a traditional session, but other innovative and interactive formats are especially welcome. The proposal submission should specify the topic and format of the Special Session and should designate a Special Session chair.

Please submit your paper abstracts and special session summaries until November 25, 2022 following this link.

Authors will be informed by email before January 16, 2023. At least one of the authors should register for the Frontiers in Service conference 2023.  

Frontiers in Service 2023 welcomes abstracts and proposals for special sessions that cover, but are not limited to the following conference themes:

  • Analytics AI, Big Data, Digitalization (and Service)
  • AI, analytics and Big Data
  • B2B Services
  • Digital Services
  • Customer Experience Management
  • Customer Value Creation
  • Customer Engagement
  • Financial Services
  • Healthcare Service
  • Immersive Technologies (e.g. Augmented Reality, Virtual Reality)
  • Organizational Climate
  • Organisational Frontline
  • Platform-based/innovative Service Models
  • Public Sector Service
  • Service Robots
  • Service Design
  • Service Dominant Logic (SDL)
  • Service Engineering
  • Service Human Resources / Factors
  • Service Innovation
  • Service Operations
  • Service Productivity
  • Service Strategy
  • Servicescapes
  • Sharing Economy
  • Smart Services
  • Smart Service Systems
  • Social Networkss and Service
  • Transformative Service Research
  • Other:______

Please note that this list is not exhaustive. We are open to any submission exploring new and emerging trends in services.